Beyond the Basic URL
Most marketers use QR codes simply to link to their homepage. But the potential is much greater.
1. Direct to App Downloads
Use an App Store QR code to route iOS users to the App Store and Android users to Google Play automatically.
2. One-Tap WiFi Access
In your coffee shop or waiting room, provide a WiFi QR code so customers can connect instantly without typing complex passwords.
3. VCard Networking
Add a vCard QR code to the back of your business card. When scanned, it prompts the user to save all your contact details directly to their phone's address book.
4. Social Media Following
Print a QR code on your packaging that links directly to your Instagram profile, encouraging unboxing videos and social sharing.