How to Track QR Code Scans Using Google Analytics

The UTM Parameter Strategy

You don't need expensive dynamic QR code subscriptions to track scans. You can use standard static QR codes and Google Analytics.

Step 1: Build Your URL

Instead of linking to example.com, append UTM parameters to your URL. For example:
example.com/?utm_source=print&utm_medium=qr&utm_campaign=summer_flyer

Step 2: Generate the Code

Paste that entire long URL into the QR Forge URL generator. The resulting QR code is static and permanent.

Step 3: Analyze the Traffic

In Google Analytics 4 (GA4), navigate to Traffic acquisition. You will see sessions where the source is "print" and medium is "qr". This tells you exactly how many people scanned your flyer!